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The Heart of Design: Spirituality, Creativity & Entrepreneurship

The Heart of Design: Spirituality, Creativity & Entrepreneurship

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The Heart of Design: Spirituality, Creativity & Entrepreneurship is the forthcoming book by renowned designer and entrepreneur, Peter Gould.

An interactive guide to designing and aligning creative, professional and spiritual aspirations, The Heart of Design invites readers to discover why and how strategic value and personal transformation is unlocked through ʻdesign for remembranceʼ in the age of ʻdesign for distractionʼ.

Adapted from Peterʼs popular online program of the same name, The Heart of Design invites readers on a guided journey to empower and elevate their ideas & projects with a heart-centered, design-led process.

Discover practical ways to align timeless spiritually-grounded values with reimagined strategic design tools used by some of the worldʼs leading innovators and creative leaders.

INSPIRING JOURNEY

Peter shares insights, wisdoms and inspiring spiritual wisdoms from his interviews with more than 50 incredible individuals, including diverse creative leaders, spiritual teachers and startup founders. This also includes professionals working at iconic creative companies such as Disney, Apple, IDEO and Pixar.

Readers will learn from Peterʼs unique 20 year life journey through faith, design and launching globally loved products and brands.

He reveals the people and places that have inspired him, the experiences and stories that have shaped his approach, and the (often humorous) anecdotes and life lessons guiding his outlook.

CORE CONTENT

The book focuses on key stages that help readers:

  • Develop a clear understanding of design, its role and potential to transform and inspire personal & professional change;
  • Learn what it means to design with heart, and embrace practical steps to reframe success with meaningful, enriching work;
  • Discover how to foster an entrepreneurial mindset, using strategic design tools for clarity and direction when developing ideas;
  • Explore ways to iterate and progress through seasons of life, how to overcome tribulations & setbacks, guided by timeless wisdoms;

 

 

ABOUT THE AUTHOR

Peter Gould is a strategic design leader. He advocates for Heart-Centered Design to create meaningful cross-cultural understanding.

Over 20 years his engagements have included Apple, Google, United Nations and a diverse portfolio from senior government projects to globally successful products.

His contributions to design have resulted in international acclaim, including a major award from the UAE Vice President. In 2020, Peter was appointed as an Australia for UNHCR Ambassador in recognition of his efforts supporting refugees. He is a recipient of the Stanford Certificate of Innovation & Entrepreneurship and has lectured Design Thinking at the University of Technology, Sydney.

At the intersection of design, spirituality & entrepreneurship, Peter aims to inspire a global like-hearted movement for a bright, shared future.

 

CONTENT TESTIMONIALS

"The Heart of Design was the light that I’ve been seeking for many years. The course answered so many questions I had, affirmed so many ideas I was navigating, and inspired me to have the courage to pursue a creative and spiritual path.
The curriculum was so holistic, delving into how the spiritual, creative, practical, and community spheres are connected, and how we can develop them in harmony to approach design challenges. Through the weekly assignments, I practiced how to let go of perfectionism, and instead focus on beginning and iterating. As a “dreamer” who wants to be a “doer,” this course pushed me to simply start my ideas - through elevating my questions and purpose, using design tools like the Heart-Centred Canvas, and cultivating a community of like-hearted people to share with and learn from.
It was an honour to have Peter and his teachers as our guides. Through facilitating the course and sharing lessons he’s learned from other teachers, Peter led us with humility, empathy, expertise, and a bright perspective.
This was an enriching and refreshing five weeks that taught me how to move forward with my creativity, and how to use the creativity I’ve been entrusted with to serve others with hope and purpose. I would wholeheartedly recommend The Heart of Design program to anyone looking to do the same!"
Maria Azam - Canada
"I'm an educator and Harvard graduate. It was a slightly new world to me, the introduction to design thinking, but in some ways I think that was ideal because I think if you have been in the industry for a long time then you get a little bit used to some of the concepts, whereas this was mostly new stuff for me.
I've been looking at starting a business and so I've been looking for lots of different models and the heart centered value proposition was the one I think did a wonderful job of bringing in the like-hearted, spiritual side of entrepreneurship, which is exactly what I was looking for."
Hamzah Henshaw - USA
"The Heart of Design with Peter Gould has been an unforgettable blessing.
Each week I was inspired to reflect within; whilst gaining new life long skills and reconnecting back to our rich tradition. This course will reawaken your inner creativity and align it with our true purpose both in spirituality and life goals.
Upon completing this incredible course, I was equipped with both confidence and heart-centred design principles to transform my vision for a project into reality. This was a dream come true."
Ash Moallam - UK
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Binding Paperback
Author Peter Gould
Year Published 2024
Weight 2.0 lb

Binding Paperback
Author Peter Gould
Year Published 2024
Weight 2.0 lb

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